Online beverage consumption tracker
Helping companies unveil their blind spots. A case on understanding away-from-home beverage consumption.
The Challenge
Our client, a leading global beverage corporation, was facing a big blind spot in away-from-home consumption of its own and competitor brands, making it difficult to define away-from-home strategies.
Our Story
We proposed a long-term continuous online consumption tracker in multiple countries, providing them a consistent view across markets on away-from-home consumption. The results are reported in a user-friendly "always on" online dashboard, enriched by insights reporting fit to the business needs.
Our Shared Success
For the last 4 years, the client has had access to away-from-home consumption and purchase data in its key markets. The online dashboard allows them to continuously track trends in away from home consumption, for channels, beverages, and profiles of the consumers.
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