Strategy

We see your future

Whether you're in finance, insurance, retail, FMCG, or any other market there is a logic behind every successful innovation. We'll make this visible, using games, new technologies, and ohhh by speaking with real and artificial people.

I expect heavy competition

I expect to bring innovations

I expect to lower our footprint

Ah, heavy competition — the ultimate playground for sensational moves! It’s not just about keeping pace; it’s about making your mark and wowing the crowd. Looks like you’re ready to turn the pressure of competition into your brands biggest showstopper! Shake that market up! 🤪

Bringing innovation — now that’s a visionary’s mindset, ready to spark trends instead of following them! In this whirlwind of a market, it’s the bold innovators who sculpt the future. It sounds like you’re set to become a true game-changer! 🚀

Lowering your footprint — now that’s a move for a brighter, greener future! It’s not just about staying ahead; it’s about steering the ship with responsibility. It sounds like you’re not just building a brand, but a legacy that the planet will thank you for! 🌍 😇

Inspire

Leveraging the most advanced on-the-edge-ology

Like virtual audiences, avatars, video interviewing, conversational AI, always with the objective to get better insights at higher pace and lower costs.

Inform

Helping you see who, where, why, what, when

Fundamental market understanding to see what the future might bring, deep dives with qual, napping with sensory or quantifying with online studies

Invent

We craft bespoke solutions to help clients predict their future

Do you want to understand your future better (the answer is yes)? Let’s talk!

Get in touch

Don’t just take our word for it

"Great team to work with. Always innovating research agency for sensorial research!"

"Haystack brainstorms with us as a partner to create challenging, innovative, and custom-made projects."

"We have great professional experience with Haystack! They are reliable, dynamic, pleasant and highly flexible. They are specialised in sensory research among others."

"Haystack has a critical approach embedded in their company culture and methodologies. That is why we prefer to work with Haystack."