We shape your path
We flip, we twist, we ideate, with AI by our side. We take small steps to achieve big leaps in incremental or exponential innovation. From MVPs to recipes to packaging to wireframes and beyond!
How we develop your MVP
We Finish First
Together we create and test MVPs and concepts. We iterate and learn from our mistakes as we move toward the best solution for you. By collaborating with consumers, we shape the path to your ideal future.
We flip ideation on it’s head!
This might sound strange, but why start with identifying a need through words when you already have prototypes available? Why not let these MVPs speak and inspire the best solution for your market. In other words: Let’s start at the finish!
We improve on the spot, 3 times faster
With all experts in the (virtual) room, we’re not just gathering real-time consumer insights - we’re transforming them into actionable improvements on the spot. This is how we arrive at consumer-oriented final MVPs. Fast. Relevant. Fun to do.
How we’ve shaped the path of these companies
Where would you place your product?
The placement of your product is vital for the performance, and is different for every product. Give it a go below and place your product on the shelf.
Top / Middle
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Middle / Left
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Middle / Right
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Bottom / Left
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Bottom / Right
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We give guidance to your product, service, and pack development.
In various ways.
Powered by a 100-person large sensory expert panel
Our sensory expert panels are trained to spot every nuance, helping your R&D team make the right improvements. We don’t just skim the surface; we dive into the details because, in innovation, the details matter.
And our 2 million customers
Yes, that’s right! We include ‘ordinary’ consumers to
reflect on your product, service, or campaign and provide
eye-opening insights. What they want, when they want it and why.
Take the first step in shaping your path today
Don’t just take our word for it
"Great team to work with. Always innovating research agency for sensorial research!"
"Haystack brainstorms with us as a partner to create challenging, innovative, and custom-made projects."
"We have great professional experience with Haystack! They are reliable, dynamic, pleasant and highly flexible. They are specialised in sensory research among others."
"Haystack has a critical approach embedded in their company culture and methodologies. That is why we prefer to work with Haystack."
