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For all those times when sustainable plans don't work out as intended, we developed the Fail versus Nail Matrix.

It’s not easy to stand out in the crowded plant-based food industry. It’s even harder to create products that balance nutrition and taste.

The study was a close collaboration with Haystack Consulting and commissioned by IKEA Belgium, CAW and AMA.

Haystack Consulting is thrilled to unveil a game-changing partnership with Nexxt Intelligence that brings a new dimension to research – Inca Smartprobe.

Few industries change as rapidly as the world of food and beverages. To stay ahead of the game, you need to innovate at the speed of light.

In written responses, it's challenging to truly express your feelings. By using voice, respondents can add subtle nuances and express their emotions more freely, adding great value to the survey.

Analyzing the codes, signs, and symbols used in packaging and other forms of communication to convey the values and benefits of vegan products.

Haystack Consulting has been exploring the immense potential of AI tools on product and packaging development during consumer feedback moments.

Retailers have become adept at not wasting a good crisis. After each crisis, they come out as winners, besting A-brands with higher shares. The game is on for A-brands, especially for A-brands that don’t act.

There’s something wrong with the food we consume today. All too often, our food chain is focused on sensory pleasure. This not only affects our health; the environment is hurting too. Packaging waste, withering natural resources and pollution have a major impact on our planet.

How do you conduct market research when your business is only getting started? With a low budget and little knowledge about the market, many young companies face the same challenge.