Evaluation

We score your experience

We evaluate every aspect of your current version, pinpointing exactly what changes are necessary to make your market entry as smooth as possible!

What do you want to evaluate?
A new idea for a drink
A new campaign
A stay at the airport

Beverage brand to introduce futuristic Quantum Drink?

GlowFizz is set to revolutionize the drink market with its innovative new product, Quantum Drink. This sparkling beverage is unlike anything you've experienced before—it changes both color and flavor based on ambient lighting. The drink contains special nanobubbles that glow in the dark, creating a captivating, bioluminescent effect when shaken.

During daylight, Quantum Drink offers a refreshing citrus flavor, but as lighting dims, it transforms into a sweet berry taste. The bottle itself, made from interactive materials, mimics the design of a futuristic time-travel device, complete with a unique "quantum" timer that counts down to the next flavor change, offering an exciting and sensory experience with every sip.

Would you buy this product?
How likely are you to recommend this product?

Chocolate bar to rebrand as 'Marathon' in the UK?

In a surprising twist, a chocolate bar could be rebranded as 'Marathon' once again for the UK market. The ‘Marathon’ name was originally used in the UK as part of a campaign to market the bar as a health-conscious snack, despite its long-standing global identity under a different name.

Could this nostalgic branding be revived to tap into its legacy, blending health and indulgence for modern consumers? The potential rebranding raises questions about the future of this beloved treat.

How would you rate this rebranding?
Are you a fan of the name?

Futuristic wellness pods coming to your airport?

Your airport could soon offer an innovative solution to traveler stress with the introduction of Sensory Recharge Pods, designed to provide customizable relaxation spaces. These pods would allow passengers to unwind during long layovers or delayed flights.

Each pod offers a tailored sensory experience, with settings like "Calm Forest" or "Ocean Breeze," where lighting, sounds, and even scents adapt to create a personalized ambiance. Integrated smart technology offers meditation guides, light exercise options, and productivity tools, while sleep-enhancing features like noise cancellation and temperature control ensure optimal rest.

Health-conscious travelers can also enjoy oxygen boosts, aromatherapy, and UV light therapy to combat fatigue and jet lag.

Would you use this product?
How likely are you to recommend this product?

We evaluate and surpass

Products

We've tested anywhere on the globe, according to strict protocols while embedding incremental improvements (e.g. AI Smartprobing).

Ideas & Concepts

We’re not only validating ideas and concepts - we’re crafting concepts with your consumers in mind!

Services

Every digital service requires a different way of validation. Whether you are are in banking, insurance, telco, or any other industry, you can count on us doing it right!

Pack

Via our Impack Power solutions we can assist in every pack/shelf business objective.

Claims

Will your claim create the right attraction to your brand? We don't just score for the short term, but also for the longer term.

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